Christian Cervantes

Although a bit late, I finally did get a hold of one person after searching through arts magazines for probono projects and coming across one out of the tons I searched. It took him a while to get back to me, so I'm posting this now, it was because it was the weekend and even harder to get a hold of people.

Designer: Christian Cervantes
Creative Director: Chuck Rudy
Executive Creative Director: Brian Collins.

From: Agency BIG

For: The Tribeca Film Festival's fifth anniversary identity(2006)

The Problem

Creating a design that lived up to the past identities of The Tribecca Film Festival and it's prestigious heritage. They wanted something bold that would stand out while still incorporating the highlight which was that it was their 5th anniversary.

It was definitely a challenge to get everyone together on creating this piece since it was pro bono, it wasn't their biggest priority amongst the company. While creating this advertisement, they had other projects to work on as well and had to divide their time equally.

The Process

They went about designing this by comparing past identities from the festival, they wanted something different from past designs but still keeping with the modern look. Research and collaboration was the key element in their design process. After their design was collaborated amongst the group they set about making many different variations in color and size to display for advertising.

Advertisement

Placement of these advertisements were placed everywhere among town, on the sides of buildings, posters, handout flyers as well as placed all over the internet along with their own website.. Not that people didn't already know about the Tribeca Film Festival, the advertisement was still plastered about enough to make the film festival known.

Results

The results were very successful, everyone loved the new identity they created and are still being used in the most recent Tribeca Film Festival advertisements. The bold colors and modern images were the perfect fit with the ahead of the curve Films that debuted that year. Although this campaign was a couple years ago now, it is still widely known and related back to for current designs.

Agency Contact

Definitely having trouble contacting agencies, I really wanted to get a hold of crispin porter + bogusky since they have a local agency here and I've always been interested in their work. So far I have had no luck with this, though I can going to keep trying. I do understand it's a rather big agency and they are busy more than a smaller company.

I have tried my other companies as well, in terms of email and phone, hopefully I can get a hold of someone to speak with because at this point I have no information for this project due this weekend. I have my questions ready, all that's missing is the designer to interview.