Crispin Porter + Boguskydontpassgas.org
Ad council campaign
Taking action against second hand smoking, how dangerous the smoke is to people around it, if people want to smoke they tell them to take it outside and ' Thank you for not passing gas.' A slogan they hope to become as powerful as past slogans. Another addition to this campaign is adding a parody to farting when talking about second hand smoke.
McCann-Eriksonsmallstep.gov
Ad council campaign
Campaign against obesity in adults, listing off small steps to get healthy such as simply parking far back and walking more when you shop. Very eye catching advertisements with body parts people have lost due to getting healthy.
Kaplan Thaler Group Ltd.stopalcoholabuse.gov
Ad council campaign
Campaign to stop underage drinking, kids are drinking younger and younger, these advertisements portray very young kids saying they are going to become alcoholics when they reach 21.
1 comment:
I ran across this campaign too about adult obesity. I think it is a very successful campaign due to the fact that it is simplifying an issue that can be daunting as well as adding in a little humor. Many times public health campaigns can play on fear and this can be discouraging to viewers. This one might be worth pursuing if you can.
Post a Comment